Source layer
Keep the original data visible so teams can compare raw inputs with the transformed feed.
Operating model
Every stage is visible.
The platform keeps raw source data, mapped data, transformed data and destination outputs logically separated. That makes it easier to understand where a value changed and why.
01 / Source
Raw incoming data.
02 / Map
Canonical field structure.
03 / Transform
Rules and enrichment.
04 / Output
Destination-specific feed.
Product tour
See the workflow rather than a list of features.
Use the four stages below to see how data moves through the system.
StoreShopify UK
FileSupplier XML
SFTPWarehouse stock
APIPricing service
FileBrand metadata
StoreWooCommerce B2B
product_name
→title
manufacturer_code
→mpn
stock_status
→availability
main_image
→image_link
IF brand
equals
Northline
THEN title
prepend
Northline |
IF product_type
contains
Footwear
THEN custom_label_0
set
High intent
Google246,801 ready
Meta247,210 ready
TikTok244,990 ready
Affiliate248,310 ready
SFTPNightly export
APILive endpoint
Transformation layer
Apply joins, mappings and rules in a predictable order with preview before publication.
Output layer
Maintain channel-specific requirements without rebuilding the catalogue for every destination.