Rule Builder

Advanced feed transformations without hiding the logic.

Build ordered conditions and actions, preview the impact and keep destination-specific rules separate from shared catalogue logic.

Rules

Predictable automation beats spreadsheet surgery.

Use conditions on mapped attributes, combine values, rewrite strings, set campaign labels and standardise fields across large catalogues.

Try it in the demo workspace
IF availability = "in stock"
AND margin > 35
AND product_type CONTAINS "Footwear"

SET custom_label_0 = "High margin"
SET custom_label_1 = "Footwear"
PREPEND title = brand + " | "

Preview: 4,216 products affected
CONDITION

Match precisely

Equals, contains, starts with, greater than, less than, empty, not empty and multi-condition logic.

ACTION

Transform safely

Set, replace, prepend, append, copy, concatenate, normalise and map values.

SCOPE

Apply at the right layer

Keep universal data rules separate from channel-specific output logic.